Acqua di Parma presents its very first Café, Acqua di Parma Yellow Café, in Seoul.

Designed by Dorothée Meilichzon, this venue blends Italian charm with the energy of the city of Seoul. The establishment, located at Lotte Avenuel Jamsil B1F, is an immersion in the Italian soul, imbued with Milanese aesthetics and the Maison's heritage.

The flowing architecture, with its rounded arches, reflects classic Italian design. The Maison's Art Deco elements, such as the iconic Colonia bottle, are subtly interpreted in columns and tables. Each cup is accompanied by a printed note detailing the history and subtleties of the bean, creating a narrative reminiscent of the olfactory pyramids of Acqua di Parma fragrances.