There is an undeniable magnetism that comes from within, a certain luminosity that transforms the atmosphere of any space it enters. This sense of inner strength is the foundation of a new fragrance designed for those who move through the world with a collective and vibrant energy. It is an invitation to embrace one's own truth while inspiring others to do the same.

In the new campaign, Kendall Jenner serves as a beacon of this infectious positivity. Moving to the rhythmic pulse of Underworld’s Born Slippy, she radiates a magnetic aura that pulls the community together. Her presence is a visual representation of how one person's light can empower an entire collective to shine.

The fragrance is housed in a ruby-toned flacon that feels like a precious jewel. Its sleek glass silhouette allows the vibrant juice to glow from the core, while a yellow gold frame traces the elegant contours. The cap is finished with textured, interlacing rings that symbolize the beauty of togetherness.

Crafted by perfumers Nisrine Grillié and Nadège Le Garlantezec, the scent is a bold gourmand experience. It begins with a hyper-realistic maracuja passion fruit accord that captures the pure pleasure of the fruit. This tangy opening is elevated by bitter orange and sparkling lemon oil for a long-lasting, radiant impression.

At its heart, a transparent frangipani accord brings a sense of solar warmth and crisp fluidity. This light floral note balances the deep, creamy base of vanilla absolute from Madagascar. The dry down is further enriched by the caramel sweetness of benzoin and the ambery depth of Spanish cistus absolute.

Sustainability remains a priority in the creation of these ingredients. The vanilla is hand-pollinated in the Sava region of Madagascar to ensure a fair income for producers and the preservation of the local ecosystem. In Andalusia, the cistus is processed through molecular distillation to maintain high purity while strictly managing wastewater and solvents.