The snow-covered peaks of the exclusive Courchevel 1850 ski resort set the scene for a new advertising campaign from Bugatti, launching its “EB – Ettore Bugatti Collection” Fall/Winter 2014/15. The apparel and accessories collections bring to life the luxury and style of a brand that since the beginning of the 1900s has been synonymous with exceptional automobiles and a sophisticated and elegant lifestyle.

The unique surroundings of the French Alps are the current inspiration, continuing the lifestyle project launched by Bugatti in September 2013. Slightly eccentric in tone but extremely refined, the Fall/Winter collection confirms the coherence with the brand’s DNA and its strong flamboyant character, which is the essence of the Bugatti man.

Protagonists of the photographs are the precious overcoat with mink fur collar, the impeccably tailored velvet Blue Carpet Soirée tuxedo and the special Gentlemen Driver leather jacket inspired by the Bugatti Type 35, one of the brand’s most iconic sports cars from the 1920s and a special guest star in the photographs. These garments embody the heart of an exclusive, refined collection made entirely in Italy (Fabriqué en Italie) from the most prestigious materials. The flamboyant style and attitude of this sophisticated, anticonventional and nonchalant man is interpreted by model and actor Andre Van Noord, the face of the EB – Ettore Bugatti Collection for the second season running.

The iconic Bugatti bag makes its statement throughout the campaign: the version in blue calf-leather is the star of one of the shots. Inspired by the Bugatti radiator grille, the shape of the bag is emphasized by its juxtaposition with the vintage Type 35.