Under the visionary direction of Chief Creative Officer Daniel Lee, Burberry has unveiled a new season campaign that masterfully explores the symbiotic connection between fashion and music. This relationship has long shaped global culture and challenged traditional conventions by expressing a universal language of style. Rooted in the vibrant energy of the United Kingdom's music scene and the raw spirit of live performance, the collection celebrates the transformative power of melody to inspire and redefine the codes of self-expression.

The campaign features a diverse cast of talent led by the legendary British icon Twiggy, who appears alongside a new generation of models including Sora Choi and Maya Wigram. Together they showcase a summer silhouette that is notably neat and narrow, drawing inspiration from archival details dating back to 1927. New signature trench coats like the Summerside and Rayne echo the brand's storied history while embracing modern fabrications designed to capture the unique, rain-glistened haze of a British summertime.

Innovation remains at the forefront with washed and raw denim finished in a striking foil coating and wet-look raincoats woven from cotton and raffia-effect materials. The collection sees a return to slim, modish tailoring in mohair wool and whipstitched leather, often paired with skinny silk ties featuring the iconic Burberry Check. From hand-crocheted party dresses to shimmering chainmail kilts, the Burberry atelier reveals a renewed reverence for artisanal craft and multidimensional texture.