CHANEL Showcases Fall 2014 Collection in 'Supermarket' Setting

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| 5 March 2014

CHANEL's Karl Lagerfeld held his Fall 2014 showcase at the Grand Palais, transforming the locale into an elaborate "Chanel Supermarket", complete with fully stocked aisles, check-outs, trolleys, special offers and discount posters. Models pushed shopping trolleys down the aisles in which every single product including Chanel coffee, washing up gloves and even Chanel eggs had a direct connection to Chanel founder Gabrielle "Coco" Chanel.

There was Westminster tea named after Chanel's lover the Duke of Westminster, and Coco Flakes to buy for breakfast. There were Boy biscuits named after the love of Chanel's life, English polo player Boy Capel, and even a doormat in the hardware aisle emblazoned with Mademoiselle Prive, which was the sign that hung outside Chanel's original apartment on the Rue Cambon.

The brand's signature tweed suits were aplenty to choose from in the new autumn winter range. Skirts were short and bell-shaped or mid-calf pencil shapes split up the front, and jackets came cropped or elongated into luxurious longer length coats.

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