Newsstand-Inspired Pop-Up Kiosk Marks Opening of FENDI Store at ION Orchard | SENATUS

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Newsstand-Inspired Pop-Up Kiosk Marks Opening of FENDI Store at ION Orchard

12 February 2018

By Tricia Oliviera

FENDI has opened a new store in ION Orchard, its fourth boutique here in Singapore.

The boutique breathes a refreshed store concept inspired by the brand's Roman roots, and was officially launched with a grand cocktail party on 2 February.

Offering Women's and Men's Ready-to-Wear, Furs and accessories, the destination also features collectible design pieces and furniture from historic masters and cutting edge young talents. It is also the first FENDI store on Orchard road to have a full men's offerings.

On the occasion, a FENDI Kiosk travelling pop-up store was also set up in the atrium of the mall, in front of the newly-opened boutique. It is reminiscent of the vintage newsstands that found in a typical Piazza in the heart of Rome.

Featuring a recognizable octagonal structure in a dark green and black colour, the interior possesses a luxurious interpretation with brass, rosewood and velvet seen in counters and trays together with parquet wooden floors. A luminous FENDI and FENDI Kiosk logos on the outside, gives it a finishing touch.

The FENDI Kiosk will be adorned with magazines featuring FENDI's top covers to recall its origins. In addition, special postcards have been exclusively created for this occasion inspired by the Men’s world graphics that will be gifted to clients.

Items sold in the kiosk will focus on focus on bag charms, small leather goods, textiles, sunglasses and T-shirts.

The FENDI Kiosk will be at ION Orchard Singapore from the 2nd to the 18th of February 2018

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