Calvin Klein has revealed the faces of its new Calvin Klein Underwear and Calvin Klein Jeans collections, with the Kardashion-Jenner sisters fronting the campaigns.
This comes as a continuation of the label's "#MyCalvins" concept, celebrating the bonds that connect and unite families or groups of people.
Reality-TV celebrity families, the Kardashian-Jenners consisting of five sisters – Kim Kardashian West, Khloé Kardashian, Kourtney Kardashian, Kendall Jenner and Kylie Jenner – showcase the latest offerings from both lines under the American brand.
"Family is everything," says Kim Kardashian West - arguably the most famous of the five - "so when we’re all together doing something special like this, it means so much."
"Working together, [which] is rare," adds Kendall Jenner, the sister who has made her name in modelling, from magazine editorials to fashion runways. "They make fun of me by saying, 'Kendall, teach us what to do,' but when it comes down to it, they all know exactly what they’re doing."
Khloé, who was pregnant while shooting the campaign, hopes the new campaign will ultimately shed light on the family’s authentic dynamic. "The bond we share is infectious," she says. "Even though we pick on each other like normal siblings, we are each other’s biggest supporters . . . I want people to see unity, loyalty and strength. We're a mix of everything, and I think family is the ultimate American dream."
Shot by Willy Vanderperre, the siblings pose together as well as in separate shots, parading in particular Calvin Klein's Modern Cotton and Body ranges, and also denim pieces from the Calvin Klein Jeans spring 2018 collection.
iframe class="senatus-tv" src="//senatus.net/embed/our-family-mycalvins/?width=640&height=360" width="640" height="360" scrolling="no" frameborder="0" onload="on_video_load()">
The campaign is accompanied by a short clip showing thee sisters laying on the floor playing "Never Have I Ever."