In a campaign that evokes jet-set glamour, Longines unveils its latest chapter with the indomitable Henry Cavill—the brand’s Ambassador of Elegance.

The British actor, known for his sartorial finesse and stoic charm, steps into a new role: the modern gentleman in motion, caught between destinations, but never out of time. 

Whether checking his timepiece before boarding or pausing for a quiet moment of reflection against the panoramic backdrop of the runway, Cavill channels the spirit of Longines with effortless grace. His on-screen roles may span centuries and universes, but here, in this campaign, he is entirely grounded—in elegance, in heritage, in style.

“Elegance is not just about how you look—it’s how you move through the world,” Cavill muses in the accompanying film. And in the world of Longines, where tradition meets quiet innovation, he is not just a face—he is the embodiment of a legacy that transcends borders and time zones.

This is not just an ad. It’s a passport to timeless style. Welcome aboard.