Louis Vuitton has gone upscale, rebooting its line of Tambour watches today with the unveiling of a whole new design for its Tambour collection. 80% of its existing watch collection will also be deprecated as the Maison has decided to go upmarket with a more refined timepiece offering.

What was revealed today in Paris was a three hands, stainless steel Tambour timepiece with an integrated bracelet. What remains is the inverted barrel side profile look of the watch of its predecessors, but an entirely new visage.

This new Tambour is priced at 20,000 EUR.