After standout roles in the “Black Panther” and “Creed II," Michael B. Jordan has been unveiled as the star of the Coach's Spring 2019 campaign, which sees him modelling pieces from the label’s new collection against the backdrop of a faded carnival on the outskirts of Los Angeles.

The nostalgia-inducing ‘Americana’ theme of the shoot, which was captured by photographer Craig McDean, is underscored by Jordan’s outfits, which include a colorblock shearling jacket, a blue leather moto and a patchwork leather MA-1 jacket. In addition to the fashion campaign, Jordan will also act as the face of the brand’s fragrance collection for men.

Coach Creative Director Stuart Vevers said the partnership with Jordan was an organic one, explaining, "He has been a true supporter of Coach so it felt like a really natural step to collaborate more closely and create a partnership we can take to the next level."