BOSS Parfums has launched a new fragrance for women, the BOSS THE SCENT For Her, an extremely seductive and luxurious scent.

An eau de parfum, the fragrance features juicy and velvety shades of peach combined with freesia blossom in top notes. The heart is based on osmanthus, famous for apricot scent, while drydown features roasted cocoa, which deepend the composition and provides a darker note and a characteristic gourmand twist.

Designed by Jason Wu, the flacon for the new BOSS THE SCENT for Her from HUGO BOSS captures the juxtaposition of male and female elements. Sleek, sophisticated lines of the flacon that flow upwards and culminate in a precious cufflink-inspired jewel at the top – a feminine twist on the iconic BOSS cufflink – whilst contrasting tones of champagne rose juice invite a closer look.

The fragrance design brings to life the symbolism of the iconic BOSS cufflink – and the idea that, with a twist of the lock, the worlds of male and female, fashion and fragrance, can merge into one.