Top ranked American tennis player Taylor Fritz is new BOSS global ambassador | SENATUS



Top ranked American tennis player Taylor Fritz is new BOSS global ambassador

10 March 2024

By Tricia Oliviera

BOSS announces American professional tennis player Taylor Fritz as its latest Global Brand Ambassador.

Beginning with his upcoming, highly anticipated return to his home tournament, Indian Wells, BOSS will dress Fritz on and off the court, including for all official events, red-carpet moments, and interviews. 

“I’m excited to join the BOSS family. In both my tennis career and my personal life, I strive to deliver 110%, embrace new challenges, and stay true to myself – so I’m inspired by the brand’s values of living a self-determined life and ‘being your own BOSS,’” says Fritz of the new ambassadorship. “I look forward to bringing my best, most BOSS self to the court in sportswear that combines smart aesthetics with exciting, performance-driven features.”

Currently ranked as the number one US player, 26-year-old Fritz is one of the most exciting young players on the international tennis circuit. At Indian Wells, the tennis star will sport a stylish BOSS ensemble featuring a polo shirt and shorts, a coordinating headband and kit bag.

Moreover, Fritz will support BOSS in numerous ongoing promotional activities, brand events, social media campaigns, and more. 

Beauty & Skincare

Chris Hemsworth is the New #MANOFTODAY for BOSS BOTTLED

Beauty & Skincare

HUGO Man with Zac Efron

Fashion & Style

Tory Burch capsule collection for Hari Raya 2024

Fashion & Style

LVMH and Paris 2024 - custom made trunks for Olympic and Paralympic medals and torches

Fashion & Style

Kate and Lila Grace Moss for Fendi Peekaboo campaign

Fashion & Style

‘From the Heart to the Hands: Dolce&Gabbana’

All Rights Reserved. SENATUS © 2024

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.