Jaeger-LeCoultre unites the talents of Global Ambassadors Lenny Kravitz and Anya Taylor-Joy in ‘The Watchmaker of Watchmakers’.
The new campaign giving an homage to the work that is done when nobody is watching; the years of practice it takes to perfect a gesture, a movement, a song, a word spoken to camera.
"In my creative process I want to be as far away from making conscious decisions as I can. […] This wouldn’t be possible without the years of learning and practice before I ever became professional – and the learning I still do, every day." - Lenny Kravitz
