The landscape of Southeast Asian luxury reached a towering milestone on February 13, 2026, as Rolex unveiled its most ambitious boutique to date within the glimmering glass walls of ONE Bangkok. Spanning over 300 square meters of meticulously curated space, this opening marks the debut of the first duplex Rolex boutique in the region.

Operated by long time partner Cortina Watch, the expansive destination occupies a prime position across the ground and first floors of the Post 1928 Building.

This architectural jewel sits as the centerpiece of ONE Bangkok, a visionary 3.2 billion dollar development designed by the masters at Skidmore, Owings & Merrill. Since its grand opening in late 2024, the district has transformed the Pathumwan skyline into a sanctuary of high design and greenery. The sprawling 17 hectare estate seamlessly weaves together five premium office towers and three residential enclaves with the city’s first Ritz Carlton and Andaz hotels, creating an ecosystem where luxury is not just a destination but a lifestyle.

With an expected 90 million visitors poised to walk its promenades annually, the retail district serves as a global stage for the storied Swiss watchmaker. While Rolex maintains a prestigious presence across the city through partners like PMT The Hour Glass and Siam Swiss, this particular duplex format signals a bold evolution in their retail narrative.

The two story layout invites enthusiasts to linger over an expanded portfolio, offering a sophisticated journey from the rugged elegance of the Professional collection to the timeless grace of the Classic timepieces.