Tapped by Tudor as its representative Asian ambassador in its #BornToDare campaign, promoting its new 1926 watch collection, Jay Chou is not unfamiliar to the region.
For over a decade, the 'King of Asian Pop' has been breaking barriers in music and film, from Taipei to Hollywood and beyond.
The singer, songwriter, actor and director follows in the footsteps of David Beckham and Lady Gaga as cultural icons who have been tapped to introduce the Swiss watch label to a new audience.
