Cartier's new campaign for the holiday season stars Karen Elson, who partners the iconic panther this season as the focus of the marketing visuals.
In the video directed by Swedish music video, film and TV director Johan Renck, the film's soundtrack features Elson channeling the late sex kitten Marilyn Monroe in Gentlemen Prefer Blondes, and re-enacts that iconic skirt-blowing scene from The Seven-year Itch singing the 1949 song 'Diamonds are a Girl's Best Friend'.
Meanwhile, the 168-year-old Parisian jeweller's emblematic panther prowls in the background.
