Tiffany & Co. has unveiled its Valentine’s Day 2022 campaign, in a collaboration with Curtis Kulig, the New York-based artist known for his signature "Love Me" mantra. The creative partnership, entitled "Blue is the Color of Love" marks the latest in Tiffany’s long history of working with innovators and revolutionary artists. The campaign is a celebration of the power of art, words and love itself.
'"Love Me" was conceived as something very personal to me and it naturally grew into something that others interpret—that is what makes it interesting," said Curtis Kulig. On collaborating with the American jeweller, he explained, "My creative process with Tiffany & Co. was very natural."
Curtis Kulig created a series of exclusive artworks for Tiffany’s Valentine’s Day campaign that declare messages such as, "Dare Me", "Know Me" and "Kiss Me" re-contextualizing his "Love Me" concept in bold Tiffany Blue® typography.
Since 2005, Kulig’s simple yet powerful plea has not only become ingrained in the urban fabric of New York, but it has also become an indispensable piece of popular culture. "Love Me" has appeared everywhere from city walls and canvases to neon lights, metal sculptures and in other high-profile collaborations. For the “Blue is the Color of Love” campaign, Kulig’s artworks for Tiffany & Co. are displayed alongside jewelry collections such as Tiffany HardWear, Tiffany Knot and Tiffany T.