The oft-heard praise of "a classic timepiece, designed for a lady" has been said about the Rolex Oyster Perpetual Lady-Datejust. Indeed, since the early 20th Century, Rolex has designed and crafted watches suited for all women's wrists, none perhaps best exemplified by this iconic timepiece, first launched in 1957.
However, everything about the Lady-Datejust is more than the traditional sense of the word, classic. Rolex has perpetuated tradition whilst embracing grace and resistance, beauty and performance, and in doing so, the Lady-Datejust transcends all. It is by all definitions, more than just "a classic".
It is a celebration of those who dare to lead the way. It embodies precision while combining classic elegance and technical performance.
The Iconic Rolex Oyster Perpetual Lady-Datejust
Exploring the origin, evolution and storied history behind this superlative ladies' timepiece: Read Story