Tiffany & Co. Invites you to "Believe in Love" | SENATUS

ASIA'S PREMIER LUXURY & LIFESTYLE MAGAZINE

SENATUS.NET

Tiffany & Co. Invites you to "Believe in Love"

6 February 2018

By Tricia Oliviera

Believe in Love, that's what Tiffany & Co. is hailing as it honors commitment in its many forms and features a diversity of real couples.

Showing only hands in intimate, personal gestures that capture the emotional connection of each couple, the campaign celebrates the unique connection between two individuals and their desire for and belief in the enduring power of love.

“As a brand that celebrates true love in all its forms, Tiffany is a destination for iconic, identifiable symbols of commitment, beyond the traditional," said Reed Krakoff, chief artistic officer, Tiffany & Co.

"This campaign celebrates love in a way that only Tiffany can."

The campaign shows only each couple's hands and initials, and was photographed by the legendary Cass Bird, and styled by Alex White. The accompanying film was directed by Darius Khondji.

The video features an a capella rendition of Alicia Keys’ iconic and Grammy®-award winning "No One."

"Love and commitment is as unique and individual as we are, and every relationship deserves to be recognized and celebrated," said Alicia Keys.

"We need more love than ever right now, and I'm proud to lend my voice to something beautiful that is so true to the spirit of my music.”

The identities of who the hands belong to, will later be revealed through a digital layer of the campaign, which will tell each couple's stories and invite the audience to interact and share why they too believe in love.

Watches & Jewelry

Tiffany & Co. — 2018 Spring-Summer Campaign: Tiffany Paper Flowers®

Watches & Jewelry

Tiffany & Co.'s Vivid Dreams Lights up Singapore

Watches & Jewelry

MB&F Horological Machine No.9 'Flow' Unveiled

Watches & Jewelry

MB&F's Maximilian Büsser Awarded Gaïa Prize - the "Nobel Prize" of Watchmaking

Watches & Jewelry

"Into the Second" by Eason Chan for Zenith Watches

Watches & Jewelry

Lady Arpels Planétarium Poetic Complications by Van Cleef & Arpels

All Rights Reserved. SENATUS © 2018
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.