Piaget has revealed its new campaign in 2018, starring supermodel Doutzen Kroes - you might recognize her from her role as an Amazon warrior in Wonder Woman as well Justice League movies - photographed by Mert & Marcus.
The Dutch model, actress, activist and philanthropist channels the Piaget woman, embracing the energy of the sun and the liberating joy that comes from cheerful moments.
Beautiful, luminous and feminine, her bold personality is expressed through her unique style, wearing a Piaget watch and jewellery creations that dovetail with the brand's marketing tagline: walk on the Sunny Side of Life.
"Freedom is such an important value to me and one I share with Piaget."
"Whether freedom of thought, of style or expression, this value has been magnificently brought to life through the lens of Mert & Marcus, as a woman free to be herself and express herself in her own unforgettable magical paradise," adds Doutzen Kroes.
Shot on location at Casa Kaya in Ibiza, a campaign film captures the spirit of the life in this luxuriant universe, with Doutzen joined by Jason Morgan as they spend a luxurious day in together, from a poolside moment, overlooking the ocean cliffs, and a night of fun.
Together they personify what it is to be part of the Piaget Society, a group of pleasure-seekers that share a common love of beauty. Together, they will let themselves be seduced by a life punctuated by radiant moments in this captivating island.