By Tricia Oliveira

Tiffany & Co. launches its fall 2015 ad campaign with three newly designed jewelry collections from Design director Francesca Amfitheatrof — Tiffany Victoria™, Tiffany Bow and Tiffany Infinity.

Round and pear-shaped diamonds give Tiffany Victoria™ the delicacy of petals whilst Tiffany Bow recalls the slender thread one might tie around a finger to remember something — or someone. Tiffany Infinity, inspired by the continuous energy and vitality of an ancient symbol, is contoured in a contemporary way.

These collections can be seamlessly incorporated into everyday personal style, day or night, to create a spectacular diamond look.

The visuals for the season feature black and white photography by Mario Sorrenti, with styling by Tabitha Simmons who chose graceful, feminine fashion, layering the jewelry in various ways to show diversity of feeling and the evolution of these three collections.

In all, the campaign focuses not just on personal style with diamonds, but also the cherished connections between friends and loved ones.

Sisters Dree and Langley Fox Hemingway, models Crista Cober and Imaan Hammam, are joined by model Doutzen Kroes with her son Phyllon, who appear together for the first time in an ad campaign.

"Tiffany jewelry has long symbolized relationships that bring happiness and meaning to life," said Caroline Naggiar, Tiffany's chief marketing officer.

"It's part of our great legacy, and we are proud to feature real life families in this campaign, adding a genuine emotional component to the designs' style and beauty."