Petra Nemcova, whose Happy Hearts Fund humanitarian association has been supported by Chopard for the past two years, has been tapped by the Swiss jeweller for her "softly luminous personality" to bring out the "incomparable glow" of its high jewellery creations in its latest ad campaign.
Chopard Co-President and Artistic Director Caroline Scheufele has been the driving force behind the emergence of Chopard Haute Joaillerie, in particular the Red Carpet and Animal World collections, which are testament to her boundless creativity as well as the talent of the finest designers and the rigorous discipline of hand craftsmanship.
The expert hands and techniques of the greatest jewellers, lapidaries, rhodium platers and gem-setters work to interlace colours and materials, and transform stones into treasures. After hundreds of hours of patient and meticulous craftsmanship, Caroline Scheufele's dreams come to life in the form of extraordinary jewellery.
"When we first thought about this campaign, Petra was an obvious choice. Her natural sparkle, her smile and her gentleness, combined with a generous and radiant personality, light up our Haute Joaillerie creations in the most beautiful possible way. She is an authentic, freedom-loving person entirely in tune with the Chopard spirit", said Caroline Scheufele.
The new Haute Joaillerie campaign captures the very essence of Chopard: freedom, audacity and a joyful energy that make the House and its jewellery creations truly unique. In this campaign, the magic of summer merges with the contagious joie de vivre of Petra Nemcova, who evokes an exquisite moment of sheer grace, elegance and happiness.
Check out the collection here.
