Bvlgari has always been known for its daring use of coloured gems, mixing precious and semi-precious stones in unexpected combinations. Now, Bvlgari draws on its legacy as the charismatic Roman jeweller to reimagine three of its best-known Serpenti jewelry watches.
Over centuries, amethyst has been imbued with various attributes and meanings. Associated with trust, intuition and spirituality, it is worn for protection and to quiet the mind. Cherished by the Egyptians as early as 4000 B.C., purple amethyst has always represented power. In ancient Rome and Greece, it adorned the crowns, scepters and rings of royalty and clergymen. Bvlgari has long had a love affair with amethyst, chiseling it into the Maison's signature cuts and setting it with diamonds, gold and other coloured stones to create striking pieces.
Today, the colour purple continues to enchant, with Pantone naming Ultra Violet its 2018 Colour of the Year.
For the new capsule, three distinctive watches represent three different facets of Serpenti – and three interpretations of femininity. Serpenti Amethyst captures the endless renewal associated with the snake, as well as the unbridled creativity that inspires Bvlgari designs. These watches are jewels as much as timepieces – and there is a style for every woman.
The Serpenti Misteriosi Bangle was first introduced in 2016. In this year's special edition, is set with baguette-cut amethysts to represent the scales of the snake and pear-shape cut amethysts for the eyes.
Details: 36mm 18kt rose gold skeletonized case set with amethysts and brilliant-cut diamonds; eyes set with 2 amethysts; white mother pearl dial with violet hands; 18kt rose gold skeletonized bangle bracelet set with brilliant-cut diamonds; water-resistant to 30m. Bvlgari personalised quartz movement, adorned with the Bvlgari logo.
The Serpenti Scaglie first debuted in 2009, an instant icon for its wraparound bracelet and snakehead dial. Here, it features buff-cut amethysts set in rose gold and paired with brilliant diamonds to resemble the scaglie (Italian name for scales) of the serpent. The 126 amethysts weigh a total of 6.65 carats. Violet hands stand out against the mother-of-pearl dial.
Details: 26mm 18kt rose gold case set with brilliant-cut diamond; white mother pearl dial with diamond-set indexes and violet hands; 18kt rose gold scaglie bracelet set with brilliant-cut diamonds and buff-cut amethysts; water-resistant to 30m. Bvlgari personalised quartz movement, adorned with the Bvlgari logo
The Serpenti Incantati was first introduced in 2016. Now, it debuts with a rose gold case set with diamonds and a total of 33 amethysts weighing 2.45 carats. The alligator strap and hands are also a rich violet hue.
Details: 37mm 18kt rose gold case set with brilliant-cut diamonds, buff-top cut amethysts for a total of 33 amethysts (2.45 cts); snow-set dial with brilliant-cut diamonds; violet alligator strap with 18kt rose gold ardillon buckle set with brilliant-cut diamonds; water-resistant to 30m. Bvlgari personalised quartz movement, adorned with the Bvlgari logo.
