In Mumbai, the serpent rises once more. Bvlgari unveils Serpenti Infinito, a dazzling new chapter in the ever-evolving story of its most iconic emblem—this time reimagined through the lens of art, technology, and boundless transformation.

Unveiled on 1 October with Global Brand Ambassador Priyanka Chopra Jonas, the exhibition opened with all the glamour and gravitas befitting the Maison’s legacy. Now open to the public from 2–17 October at The Art House, Nita Mukesh Ambani Cultural Centre in BKC, Serpenti Infinito transforms the space into a luminous celebration of creation and metamorphosis—an intersection where ancient symbolism meets the future of expression.

This Mumbai edition gathers more than 75 works by 23 acclaimed Indian and international artists, each interpreting Bvlgari’s sinuous icon in their own language of colour, texture, and form. At its centre lies Infinito: AI Data Sculpture by Refik Anadol—an immersive, three-dimensional installation that blurs the line between art and algorithm, enveloping viewers in a mirrored 360-degree world of hypnotic light and digital movement.

As the Serpenti sheds its skin once again, Serpenti Infinito becomes more than an exhibition—it is a living ode to reinvention, a reminder that true icons, like time itself, are infinite.