Maison Margiela Fragrances opens new boutique at Jewel Changi Airport | SENATUS



Maison Margiela Fragrances opens new boutique at Jewel Changi Airport

18 May 2023

By Natalie White

Maison Margiela Fragrances has opened its third boutique in Singapore, located at Jewel Changi Airport. The tech-enhanced boutique offers the full assortment of the fashion house’s Replica perfume collection and a selection of home fragrances, bath and body products.

The boutique features a sleek design with modern fixtures and cutting-edge technology that enhances the customer experience. Customers can explore the full range of products through interactive displays that showcase product details, visuals and videos.

The store features a variety of fragrances from the Replica collection, such as Beach Walk and By The Fireplace, accompanied by a selection of home fragrances and bath and body products. A unique feature is the interactive scent panel that allows customers to explore different scents through an immersive experience where they can discover more about each fragrance before making a purchase decision.

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