Acqua di Parma unveils “Gigi in Viaggio”, a refined tribute to craftsmanship and the joy of travel, celebrating the reopening of its Saint-Tropez Boutique with an exclusive creation in collaboration with Gigi, the renowned lifestyle destination celebrated for its culinary delights and charismatic atmosphere across the French Riviera and beyond.

This limited-edition Passepartout Holder Charm blends elegance, function, and sensory escape. Entirely handmade in tan calfskin and adorned with a leather lemon charm, Acqua di Parma’s emblem, it holds the new Buongiorno Eau de Parfum, a luminous blend capturing the freshness of Tuscan mornings.

More than an object, “Gigi in Viaggio” is an invitation to embrace the Italian Arte di Vivere wherever you are, from the Riviera to Paris, Dubai or Miami, with timeless elegance.