Ji Chang-wook is new brand ambassador for Rado | SENATUS



Ji Chang-wook is new brand ambassador for Rado

22 March 2023

By Tricia Oliviera

South Korean actor and musical actor Ji Chang-wook has just been announced as brand ambassador for Rado, the Swiss watchmaker known for cool design and watches made from high-tech ceramic.

In his new role for the brand, Ji Chang-wook will be sporting the Captain Cook High-Tech Ceramic Skeleton, making its premiere in its Captain Cook collection under the motto, “The Art of Skeletonization”.

Inside the timepiece is the new Rado automatic R808 skeleton movement with smart new geometry and components shaded in different tones. Equipped with an anti-magnetic NivachronTM hairspring, the precise mechanical movement can also be admired from the back through a transparent sapphire crystal.

Ji Chang-wook comments, "I have always been interested in Swiss watches, especially in unique designs and special materials, and I’m very happy to star in my new role as Brand Ambassador for Rado. The Captain Cook is such a beautiful watch, I look forward to wearing it whenever I can.”

Ji Chang-wook joins the global family of Rado brand ambassadors – actors, sports personalities and TV stars from around the world. All have a passion for breaking new ground, inspiring audiences everywhere to “Feel It”, just as we do – with every watch we create.

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