La Perla's new flagship store in Rome's Via Bocca di Leone 28 is a brightly lit space decorated in neutral hues underlining the gossamer delicacy and sophisticated colours of La Perla's collections.

At a cocktail party marking the boutique's opening on June 12, the models wear key items from La Perla's Spring Summer 2012 collection.

The opening party was livened up by the presence of numerous well-known personalities from film and show business, including Alessandro Gassman and Natasha Stefanenko, Anna Safroncik, Eleonora Giorgi and Corinne Clery.

Images: www.laperla.com