In 2025, Bvlgari reimagines the iconic Serpenti with Aeterna, a jewellery watch that transcends time and fashion. Embracing the Chinese year of the snake, this piece fuses the house's rich heritage with its bold, pioneering spirit. Aeterna captures the snake's eternal elegance, its fluidity and movement expressed through precious gold and diamonds that illuminate its sleek design.

The watch's shape effortlessly wraps around the wrist, creating a striking visual with its geometric form. A refined bangle, Aeterna highlights the wrist with a sensual grace, its gold skin gently tracing the contours of the wearer. Designed for versatility, it can be worn alone or paired seamlessly with other Bvlgari pieces.

The design is not only about beauty but also about innovation. A clever clasp mechanism ensures a perfect fit, while the iconic hexagonal scales—a subtle nod to the Serpenti's history—are etched into the inner side of the bracelet, hidden but ever-present. This attention to detail enhances its intimate connection to Bvlgari's legacy.

Serpenti Aeterna is available in rose gold with diamonds and a high-jewellery white gold version, fully pavé-set with precious gems. The snow-set dial and sparkling gemstones along the tail create a mesmerizing effect, with oversized gems adding depth and volume to the piece, making it a true statement of eternal elegance.