Loro Piana "Into the Wild" Pop-up in Singapore | SENATUS



Loro Piana "Into the Wild" Pop-up in Singapore
By SENATUS Editor | 12 June 2024

Loro Piana presents the Fall Winter 2024 Into The Wild Capsule Collection with a pop-up store in ION Orchard Singapore.

From 10 to 30 June, the brand extends an invitation to visitors to reconnect with nature and the outdoors through the collection, designed to protect against various climates, with a focus on technical performance and innovation.

Showcasing its excellence, the collection is versatile and practical, featuring layered looks created to be enjoyed outdoors, yet also allows for styling when worn in metropolitan landscapes and in any condition. Brimming with a sense of adventure, the Loro Piana expertise is showcased in the mix of technical fabrics and precious silks and cashmeres, all treated to withstand the harshest elements.

The pop-up store design is inspired by days spent outdoors, hiking and camping, with open structures to emulate the en plein air enjoyment of being one with nature. Loro Piana Into The Wild Collection lifestyle complements are showcased throughout the space, affirming the outdoors and the wild is a state of mind.

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