Elevated with black and white marble walls and flooring that emphasizes on the young, edgy, luxurious DNA of the brand, the newly reopened YSL Beauty ION Orchard Boutique presents the first new retail space concept in Singapore.

The new boutique is the first store in Singapore to carry the exclusive luxury fragrance range, the Le Vestiaire Des Parfums and to offer UV printing on iconic YSL Beauty products - from fragrances to lipsticks, consumers can customize unique gifts for loved ones. Consumers can also get a complimentary express makeover service at the store.

In conjunction with the launch of the YSL Beauty ION Orchard Boutique, the luxury beauty brand celebrated an epic reload of their iconic lipstick, the Rouge Pur Couture. The Rouge Pur Couture was first launched in 1978, and created an incomparable couture icon for generations of women who live unapologetically on their own terms. The new chapter of the iconic lipstick disrupts the satin game with a new formula, new couture packaging and new expertly curated shade range designed for all skin tones and attitudes.