TUDOR watch is set to open a pop-up boutique during Watches & Wonders, which begins on.Monday 27 March 2023. During the week long affair, participating watch brands will be revealing their new watches to both trade and media visitors as well as the public.

This ephemeral retail location will be the one in the world in which the entire range of TUDOR watches will be available from the day of the announcement of the new watches for 2023. These includd the current models and all the new releases. Even the Black Bay 58 Bronze Boutique Edition will be available, a first in Switzerland.

Located at Place de Longemalle, right in the heart of downtown Geneva, it is a stone’s throw from the exact location where the TUDOR brand came to life nearly a century ago. It will be open Monday through Saturday for a month, from 10am to 630pm (10am to 6pm on Saturdays). On Thursday, 30 March, drinks will be served from 5pm to 9pm as part of the Watches and Wonders “In The City” programme.