With just days before the start of FIFA World Cup Qatar 2022, Hublot celebrates its role for the fourth time as the quadrennial tournament's Official Timekeeper, with an expansive pop-up held at Vivocity in Singapore. Held from 16 to 27 November, the installation launched in partnership with The Hour Glass showcases the strong ties Hublot has with the world of football.

The pop-up is shaped like a pentagon, one of 12 sides of a football. The space has also been split into several football-themed areas.

Throughout the 12-day duration, various activities will be organized Hublot fans and the football-loving community. One highlight includes the current female Freestyle Football Champion Lia Lewis performing on 18 and 19 November at 5pm and 7pm. Visitors can also put their skills to the test at Fast Feet, a game that will challenge their aim and the power of their kick. They can also have their photos taken with the Hublot Loves Football backdrop as well as the now instantly recognizable Electronic Substitution Board the will be used at the FIFA World Cup Qatar 2022.

The Swiss manufacture's iconic Big Bang timepieces are showcased alongside its connected smartwatch, the newly launched Hublot Big Bang e FIFA World Cup Qatar 2022.

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Hublot Big Bang e FIFA World Cup Qatar 2022

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The pop-up is themed with the latest Hublot Loves Football campaign, which sees the brand collaborating with Lebanese designer Mira Mikati to firstly create a new logo, as well as decorate 15 unique designs on footballs, working with 15 Hublot Ambassadors and Friends of the Brand.