Binance, the world's largest cryptocurrency exchange, has come onboard as official sponsor of The Weeknd's "After Hours Til Dawn" tour. This collaboration will mark the first global concert tour to integrate Web 3.0 technology for an enhanced fan experience.
Through this initiative, Binance together with HXOUSE, a think-center and community incubator for creative entrepreneurs, to release an exclusive NFT collection for The Weeknd’s tour, along with co-branded tour merchandise. An attendee’s virtual ticket stubs can also gain access to commemorative NFTs which will provide unique experiences for fans.
To mark the launch of the tour, Binance will also be donating $2 million to the XO Humanitarian Fund, which is administered by World Food Program USA. Additionally, The Weeknd, a United Nations World Food Programme (WFP) Global Goodwill Ambassador, and Binance are creating a specially designed NFT collection and five percent of its sales will be donated to the XO Humanitarian Fund.
Further information regarding the exclusive NFT collection, co-branded tour merchandise and the commemorative NFTs will become available at a later stage.