Christian Louboutin is launching a new campaign ahead of the Lunar New Year starring the Chinese zodiac’s star of 2021, the Ox.
In a celebration of new beginnings, many of Christian Louboutin’s iconic silhouettes such as the Double L sandal and Vida Viva sneaker have been given a turbo-charged dose of color therapy. Marking the début of the Maison’s new colorway Fizz, this vibrant feel-good orange is set to make a bold style statement for 2021. Keeping the tone playful, new nano accessories can now be attached to shoes and bags, whilst star styles such as the Paloma Top Handle bag and ParisNYC belt-bag are also treated to the Fizz booster treatment making them the perfect way to introduce a cheerful pop of color to any outfit.
A new year calls for a new print and fans will no doubt be the first to spot the Maison’s latest offering. Featured on the Lou Spikes high top sneaker, the Satin Sapeur print mixes and matches abstract and geometric images of different scraps of fabrics, leathers and artworks from the Maison’s archives to create a unique and colorful patchwork effect.
Items featured are available in boutiques across Asia from January 2021.