"Coach It Forward" Coach Spring-Summer 2021 Campaign | SENATUS

ASIA'S PREMIER LUXURY & LIFESTYLE MAGAZINE

SENATUS.NET

"Coach It Forward" Coach Spring-Summer 2021 Campaign
By SENATUS Magazine | 18 January 2021

Coach introduces “Coach It Forward”, its global advertising campaign for its Spring 2021 collection. Focusing on the power of positivity, collective action and the importance of everyday recognition for the people in our lives who help move our worlds forward, the campaign invites customers to leave a message of gratitude for someone in their lives, creating a ripple effect of optimism and connecting communities around the world.

Featuring Coach family including Jennifer Lopez, Michael B. Jordan, Jeremy Lin, Yang Zi and Kōki, and recognizing friends and family of the cast who have inspired and supported them in their lives, the campaign is released as a series of stills and short films in which the cast call on us all to “Coach It Forward” and leave messages of gratitude for loved ones across the world. A selection of these messages will be subsequently appear on the brand’s social channels, in Coach stores and on Coach.com. Dedications will also be spotlighted during a live client Zoom event with Lopez, Jordan and the Coach Family.

To bring the campaign to life, Coach collaborated with photographer Renell Medrano and stylist Olivier Rizzo. Friends and family of the cast recognized in the campaign include Jennifer Lopez’s long-time friend, producer and collaborator Elaine Goldsmith-Thomas and Jordan’s business partners and owners of Las’ Lap bar Vince Bryant, Bryce Sheldon and Scott Robert Williams.

5 Photos | View Photos

Sports

Novak Djokovic Wins 18th Grand Slam, his 9th Australian Open Title

Sports

Naomi Osaka Wins 2021 Australian Open

Fashion & Style

Dior Spring-Summer 2021 Ad Campaign

Fashion & Style

Tory Burch Spring 2021 Campaign

Sports

Babolat Pure Aero x KIA Motors Racquet Bag #2021AustralianOpen

Fashion & Style

Zendaya: The New Face of Valentino

All Rights Reserved. SENATUS © 2021
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.