Roger Federer Gains Control of Iconic 'RF' Logo from Nike | SENATUS

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Roger Federer Gains Control of Iconic 'RF' Logo from Nike
By SENATUS Editor | 1 April 2020

According to a filing with the US Patent and Trademark Office (USPTO), Roger Federer has reclaimed the ‘RF’ logo he made iconic during his sponsorship tenure by Nike.

Back when the Swiss tennis legend switched endorsement deals from Nike to Japanese label Uniqlo, he was unable to immediately bring over the ‘RF’ logo as Nike had registered its trademark and owned the rights to it.

At the time of his move to Uniqlo, a deal reportedly worth US$300 million over ten years, the Swiss was confident Nike would eventually hand over rights to the logo.

Federer, 37, said at the time: "[I hope] Nike can be nice and helpful in the process to bring it over to me. It’s also something that was very important for me, for the fans really."

Adding: "The good news is that it will come with me at one point. They are my initials. The good thing is it’s not theirs forever. In a short period of time, it will come to me."

Last year Nike stopped selling the all ‘RF’-branded merchandise and now the trademark appears to have been returned to his control.

Federer registered Tenro AG in Switzerland in 2007 as the company that looks after his real estate interests and intellectual property. According to USPTO filings, Tenro AG is the last listed owner of the ‘RF’ logo, with it having originally been registered by Nike.

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