Corum Announces Exit from Baselworld | SENATUS

ASIA'S PREMIER LUXURY & LIFESTYLE MAGAZINE

SENATUS.NET

Corum Announces Exit from Baselworld
By SENATUS Magazine | 8 October 2018
Corum has officially announced it will not be taking part in the 2019 edition of Baselworld.

Jérôme Biard CEO of Corum announced in a statement, "We are working hard, with positive results, to get Corum back on the path of its golden age, when Corum took the first position at the entrance of Baselworld. Today, our main objective is to focus on the real “ambassadors” of the brand - retailers, final customers and journalists. We therefore need to change our approach and invest the budget in other ways."

After 62 years of attendance, this is the end of a major chapter. The La Chaux-de-Fonds brand would now like to concentrate on its clients and watch enthusiasts. To that end, the 2019 and 2020 strategy is to organise more intimate and well-targeted events across three continents.
1 Photo | View Photos

Fashion & Style

Tom Ford on TOM FORD Underwear

Lifestyle & Living

UFC Bantamweight World Champion Miesha Tate Joins Evolve MMA, Will Teach in Singapore

Watches & Jewelry

Breitling Surfer Squad's Stephanie Gilmore and Sally Fitzgibbons in Singapore

Watches & Jewelry

A Look Inside: Breitling's New Urban Loft-Inspired Boutique in Singapore

Watches & Jewelry

Omega Seamaster Diver 300M - Not Just A Watch for 007

Watches & Jewelry

DEFY Zero G by Zenith Watches

All Rights Reserved. SENATUS © 2018
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.