Jake Gyllenhaal has been unveiled as the new face of Cartier’s iconic Santos de Cartier timepiece. The American actor makes history as the brand's first-ever celebrity campaign star, according to WWD. However, the house has been warming up to Hollywood for a while now, hiring Sofia Coppola to direct a short film for the Panthere de Cartier watch last year.

"Integrity, dedication and boundless curiosity, Jake Gyllenhaal embodies the Santos de Cartier man. A man who commits utterly and does nothing by halves. A man who defines fearless as honest and true to himself," announced Cartier.

The latest interpretation of the square-face timepiece, which features an interchangeable leather strap and bracelet, was unveiled in Geneva in January.