Audemars Piguet has opened the doors to its 2nd standalone boutique in Singapore, at the The Shoppes at Marina Bay Sands. The new store will showcase an original concept design that captures the 139-year old brand’s core values of "origins", "artistry" and "extraordinary relationships". On the interior, the blend of wood, metal and idyllic landscapes of Le Brassus, is set to immerse clients in the Vallée de Joux in Switzerland, birthplace of Audemars Piguet.
The retail location pays homage to the Swiss haute horology brand’s heritage, and is divided into two spaces: "The Manufacture" and "The House". "The Manufacture" includes detailed product displays and a watchmaker corner. "The House" incorporates a full service bar and lounge that invites clients to relax with an espresso or a cocktail.
Timepieces from all of Audemars Piguet's six major collections will be presented at the Marina Bay Sands boutique, as well as emblematic timepieces and additions from new collections.
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