TAG Heuer proudly returns to Monaco as the event’s first-ever official title partner of its legendary Formula 1 race, a historic milestone that honors the brand’s deep ties to Monaco and motorsport.

In what is a landmark move for both motorsport and luxury branding, TAG Heuer rebrands the iconic event as the Formula 1 TAG Heuer Grand Prix de Monaco 2025. This historic partnership, announced in February 2025, marks a significant evolution for the race, which has remained title sponsor-free since its inception in 1929.

TAG Heuer's association with Formula 1 is deeply rooted, dating back to the 1970s when Heuer stopwatches were a staple in racing paddocks. The brand served as Formula 1's official timekeeper from 1992 to 2003 and has returned to this role in 2025, reaffirming its commitment to precision and performance in motorsport .