Robert Pattinson steps into the ring to promote the new Dior Homme Sport fragrance, touted by the brand as striking like a  boxer’s uppercut while keeping its casual elegance.

The new eau de toilette combines fresh vivacity and charm with a hint of sensuality for a duo that packs the punch of a boxer’s uppercut. Vibrant, explosive and immediately recognizable, the opening signature of Dior Homme Sport is marked by citrus and the open air, freshness and movement.

For this new Dior Homme Sport, the Dior Perfumer-Creator chose to color the eau de toilette with warm and ambery notes, wrap it in spices and round it out with woody notes. The confident trail of Dior Homme Sport incarnates a masculinity entwined with a smooth, noble quality.