The intersection of high-octane sport and haute horlogerie has just witnessed a defining play as Breitling and the National Football League announce a groundbreaking multi-year global partnership. This agreement designates the Swiss watchmaker as the official timepiece partner of the NFL and marks the league's inaugural collaboration with a luxury watch brand. To commemorate this union of precision and power, Breitling has unveiled two NFL Team Edition collections that allow fans to wear their loyalty on their sleeve.

The launch introduces specialized iterations of the Chronomat Automatic GMT and the Endurance Pro which feature specially designed timepieces for each of the league's 32 teams. Each of the distinct models features the official team colors and logos to ensure a statement that is unmistakably tied to a favorite franchise. This collaboration is also a nod to a shared history of shaping global culture as evidenced by the brand's 1990s collaboration with the Baltimore Ravens.

Breitling is set to activate this partnership across marquee moments throughout the season including Super Bowl LX and the NFL Honors where they will present custom timepieces to select winners. The brand will also support the league's global expansion by activating at boutiques around the world in connection with the 2025 NFL International Games in jet-set destinations such as São Paulo, Dublin, London, Berlin, and Madrid. The collections are scheduled to launch during the 2025 NFL season and will be available to enthusiasts worldwide.