The new TAG Heuer Carrera Date 36mm - rebirth of an icon | SENATUS

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The new TAG Heuer Carrera Date 36mm - rebirth of an icon

4 April 2023

By Kien Lee

As part of an ongoing celebration of the 60th anniversary of TAG Heuer's iconic Carrera timepiece, the brand has launched a new TAG Heuer Carrera Date 36mm, announced during the Watches & Wonders trade show in Geneva.

The new offering sees a refined silhouette, giving it a sporty, ergonomic new profile while retaining the racing-inspired codes that define one of watchmaking’s few genuine design icons. Colorful new dials, a new tapered bracelet design, and an upgraded movement complete the core collection model’s rebirth.

The first Heuer Carrera of 1963 also measured 36 mm in diameter, and that case diameter for the new collection has been retained considering its timeless appeal over the last six decades with both men and women.

Four dial options are available. The first three include a deep TAG Heuer Carrera signature blue, a second in subtle, pastel green, and a third in warm silver. All three have a delicate sunray-brushed finish. The fourth one follows in May, with a bright vibrant pink dial and an elegant snailed finish.

All four models have 36-mm stainless-steel cases and matching metal bracelets with classic folding clasps, while a liberal application of Super-LumiNova® delivers low-light legibility.

Each has a raised track running around the outside of the dial, detailed with quarter-of-a-second markings to symbolize acceleration, only made more casual and elegant with a tone-on-tone finish that complements the dials.

Refinements have been made to make the Carrera Date more svelte, giving it a more luxurious ergonomic feel. The measurement from the tips of the top and bottom lugs has been reduced from 43.55 mm to 41.6 mm, the case is now 2 mm thinner, whilst to crown has also been redesigned so that it sits squarer to the case edge, as has the brushed and polished three-link bracelet, which now tapers more gently into the round case.

The outgoing editions were powered by the TAG Heuer Calibre 5 Automatic, which had a 38-hour power reserve. The new TAG Heuer Carrera Date models are upgraded with the Calibre 7 Automatic, which has a superior 56-hour power reserve. This enhanced movement also provides the watch with a date window at 6 o’clock.

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