In a move that effortlessly marries heritage, elegance, and elite performance, Loro Piana deepens its connection to the world of sailing by becoming the official Title Sponsor of the 71st edition of the iconic Giraglia Regatta. This legendary Mediterranean race, one of the most revered in the international sailing calendar, sets its course from Saint-Tropez to Genoa from June 7th to 15th—tracing a route as storied as it is scenic.
For the Italian Maison, this is far more than a sponsorship—it is a return to roots, a reaffirmation of the brand’s enduring passion for the sea and sporting excellence. Known for its quiet luxury and technical precision, Loro Piana has long navigated the intersection of style and performance, and nowhere is that more evident than in its relationship with sailing.
“There has always been a very strong connection between Loro Piana and sailing,” remarks CEO Damien Bertrand. “We share many common values: tradition, passion—perhaps even obsession—for excellence, for perfection, for perseverance.” These are not just poetic aspirations, but tangible truths reflected in Loro Piana’s commitment to craftsmanship and innovation. “Sailing means contact with nature, but also research,” Bertrand continues. “It is an extraordinary open-air laboratory that has always been exploited by Loro Piana to experiment with the best performing and most innovative solutions.”
Organized by the Yacht Club Italiano in collaboration with the Société Nautique de Saint-Tropez, the Giraglia Regatta draws the world’s most elite sailors—and now, under the elegant banner of Loro Piana, it becomes a true celebration of refinement on the open sea.
Adding a personal touch to the partnership, Deputy Chairman Pier Luigi Loro Piana will compete aboard his famed vessel My Song, continuing a family legacy that sails hand in hand with the brand’s identity.
From the Ligurian winds to the rhythm of the waves, Loro Piana’s voyage with the Giraglia Regatta captures the spirit of noble adventure—timeless, technical, and above all, exquisitely Italian.
