Leading model Sean O’Pry is tapped for HUGO By Hugo Boss’ spring 2013 campaign, looking charming as usual. Captured against a pastel background, Sean looks impeccable in the clean and minimal silhouettes suggested by the German label for the upcoming spring, donning slim suits and deconstructed jackets with his unmistakable charming attitude. Joined by Karmen Pedaru, the Estonian beauty shows off a platinum blonde coif in sleek and modern silhouettes for the season.