The pulse of New York City is about to quicken. As the city gears up for its most celebrated day of the year, Swiss luxury watchmaker TAG Heuer is stepping back into the spotlight as the Official Timekeeper of the TCS New York City Marathon. This isn't just a sponsorship; it's a celebration of moments that define us.

The marathon, a monumental testament to human spirit, brings together more than 50,000 runners from every corner of the globe. From Olympians to first-time runners, each stride tells a story of perseverance, resilience, and the relentless pursuit of excellence.

TAG Heuer, with its new "Designed to Win" campaign, honors this very spirit. As CEO Antoine Pin puts it, “Every runner arrives at the start line with a deeply personal story, and each of those stories deserves to be honored with absolute precision.”

The brand will be at the heart of the action, with official clocks marking every triumphant moment, and gifting marathon winners a TAG Heuer Connected watch—a fusion of Swiss luxury and high-performance sport tracking. This partnership, which also includes the United Airlines NYC Half and the Abbott Dash to the Finish Line 5K, reaffirms TAG Heuer’s commitment to those who push boundaries and redefine the limits of human performance.