Tory Burch celebrates Lunar New Year 2025 with a limited-edition collection and campaign that captures the spirit of joy, welcoming the Year of the Snake. The collection will be launched in boutiques across China and the Asia Pacific region, as well as select locations in the North America, Europe and Japan. It will also be available online.

The capsule includes a beautiful assortment of handbags, footwear, ready-to-wear, jewellery and accessories that symbolise luck, wisdom and prosperity. The collection nods to the Year of the Snake in refined details – a crystal-embellished serpent slithers through the metal clasp of a handbag while the enamel handles of a satin mini tote evoke the slender curves of the reptile. The snake motif carries through to an embellished wool cardigan and jewelry. In addition, the capsule features an assortment from the mainline collection, including pieces from the bestselling T Monogram family.

Campaign imagery will be showcased in lightboxes at select luxury shopping destinations and in boutiques. The in-store experience includes red shopping bags distinguished by serpentine shapes in a gold T-Monogram pattern, an abstract interpretation of a snake. The pattern is echoed in window displays and on red packets for gifting at select locations, as well as digital wallpapers and stickers for social media.

Tory Burch Lunar New Year 2025 Collection is now available in-stores and online.