As official timekeeper of the FIBA 3x3 World Tour, Maurice Lacroix has unveiled three special edition watches that combine the benefits of the recently launched AIKON #tide and the exciting world of 3x3 during the FIBA 3x3 World Tour Utsunomiya Opener opening ceremony on May 13, 2022.

A few weeks ago, the Swiss-based watch brand Maurice Lacroix announced a ground-breaking new watch, the AIKON #tide. These new models are formed of ocean-bound upcycled plastic, an undisclosed formula and glass fibre. The resultant composite material is twice as hard as standard plastic, five times more resistant and has a carbon footprint significantly less than the production of virgin PET. It takes 17 bottles to make one watch and its tailor-made packaging which means 17 fewer bottles polluting the ocean.

Hot on the heels of the recent launch of the AIKON #tide, and just three months after becoming the FIBA 3x3 World Tour official timekeeper, Maurice Lacroix did not engineer just one but three different special editions of the FIBA 3x3 watch.

The new special edition AIKON #tide FIBA 3x3 is housed in a 40mm case. The 3x3 basketball-themed watch features a flat sapphire crystal, augmenting readability, while the quartz movement delivers precision in a world where seconds count.

The first two models are available with black or white dials and come supplied on coordinating straps. The dials incorporate the ‘3x3’ logo arranged in an elaborate motif, while the case back is also embossed with the ‘3x3’ logo.

The third model is an eye-popping creation, inspired by the official Wilson ball of the FIBA 3x3 World Tour. It encompasses blue, orange and yellow hues and fizzes with vitality. Again, the dial is adorned with the FIBA 3x3 logo which is also repeated on the case back.

Meanwhile, consistent with the brand’s environmentally conscious mindset, the AIKON #tide FIBA 3x3 isn’t presented in excessive packaging but comes in a colour-coordinated mug that can be used again and again.