Emma Raducanu is the new ambassador for the fashion creations of Dior’s Creative Director of women’s collections, Maria Grazia Chiuri, and the new face of Dior skincare and make-up by Creative and Image Director for Dior makeup, Peter Philips.

The 18-year-old British tennis virtuoso - winner of the 2021 US Open - has already shaken up the codes with her unique game style, multicultural personality, authenticity and extraordinary career.

The new Dior ambassador caused a sensation at the world premiere of the latest James Bond film, No Time to Die, held on Tuesday, September 28th, at the Royal Albert Hall in London. She appeared in a dress from the Dior Cruise 2022 collection designed by Maria Grazia Chiuri.